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Serenity — AJ Promotion Immobilière
HO
Homunity Property development Financé
Ce projet est clôturé. L'analyse ci-dessous reflète les informations disponibles au moment de la souscription et n'a pas été mise à jour.

Serenity — AJ Promotion Immobilière

Strong
67
score / 100
Yield
12%/yr
Duration
24 months
Min. ticket
1 k€
Amount raised
4.7 M€
Invest →
À propos

Financing of partial acquisition of land for construction of a para-hotel tourism residence of 85 apartments and 8 shops at Cap d'Agde (34), by operator AJ Promotion Immobilière (Group AJ). Planning permission obtained and cleared, construction scheduled to commence July 2026 for completion in March 2028. Marketing commenced January 2025 and reached 54% by volume at date.

Plateforme · 17.0/25
A1 · Statut réglementaire 8.0/8✓ max
  • agrément AMF AMF fonds propres-2023-31 obtained on 9 November 2023, in force
  • CIF and COA status registre ORIAS 16003112
  • Member of France FinTech and CNCEF
A2 · Track Record 3.0/6
  • Score adjusted thanks to live data: Default rate 0.0% → 6/6×0.5=3.0
  • Delay rate 33.98% → 0/6×0.3=0.0
  • Actual yield 10.16% compliant with announced range → 6/6×0.2=1.2
  • Weighted: (3.0+0.0+1.2)=4.2, but penalty −2 pts for significant deterioration: 110/112 projects in delay, 80 in collective insolvency proceedings, target IRR decline
A3 · Rigueur de sélection 2.0/4
  • Selection process via internal committee mentioned
  • Selection rate not published
  • Financial analysis present in files
A4 · Santé financière 3.0/4bon
  • Score adjusted thanks to live data: Tikehau Capital subsidiary (50bn€ AUM), solid institutional group
  • BUT net loss SAS Homunity −2.24m€ (2024) vs −12.5k€ (2023), fundraising −66.46% (2022-2025)
  • Platform risk moderate but no imminent distress
A5 · Protection investisseurs 1.0/3faible
  • Reflection period 4 days + documented BCP Capsens → 1 pt (mandatory agrément AMF)
  • Segregated accounts not mentioned → 0 pt
  • Secondary market not documented → 0 pt
Projet · 50.0/75 (55.0 brut, red flags −5)
B1 · Instrument & Structure 9.0/10bon
B1.1: 5/5 - Simple bond fixed rate 12%, French law clear
B1.2: 3/3 - Dedicated société dédiée (SPV) SERENITY, issuer distinct from operator, French law
B1.3: 1/2 - IPPD first rank in process of registration (45 days post-issuance), not yet registered at date
B2 · Opérateur & Track record 12.0/15bon
B2.1: 4/4 - Juneyt Arikan appointed, identifiable manager, LinkedIn
B2.2: 4/5 - Group AJ since 2016, 26.3m€ turnover, multiple completed projects Hérault-PO
B2.3: 3/3 - 2 Homunity operations reimbursed without incident
B2.4: 1/3 - AJ Promotion IF 7.9m€ equity, moderate gearing; SERENITY created 2023, capital 100k€, recent entity under-capitalised
B3 · Garanties & Sûretés 12.0/15bon
B3.1: 7/9 - IPPD first rank in process of registration (deed signed, formality 45 days) + first rank pledge on bank account + joint and several guarantee
B3.2: 3/4 - AJ Promotion: equity 7.9m€, gearing (11.2-7.9)/7.9=0.42, sound situation
B3.3: 2/2 - No bank; but <2m€ threshold RF2 not applicable; 0 pt as absence of bank confirmed
B4 · Structure financière 10.0/15
B4.1: 3/5 - Loan-to-Cost (ratio prêt/coût total) crowd=4.7m/30.4m=15.5%; but Loan-to-Cost (ratio prêt/coût total) total debt/cost: no bank, favourable ratio. Total cost 30.4m, crowd 15.5% → 5/5
B4.2: 0/4 - fonds propres operator 1.208m€/30.4m=4% < 5%, almost entirely via sales and crowd
B4.3: 3/4 - Stress −14% price: cash-flow 7.2% positive documented; −30% not tested
B4.4: 1/2 - Net margin 5.6% of turnover TTC < 8%
B5 · Pré-commercialisation 6.0/10
  • Marketing 54% volume (50/93 lots), predominantly VEFA reservations
  • Pace >4 lots/month since January 2025
  • Break-even not reached, 43 lots in stock, mix of reservations/agreements not specified
B6 · Permis & Maturité 4.0/5bon
  • permis de construire obtained and cleared (confirmed in file)
  • Land under promises to sell (not yet executed)
  • Construction planned July 2026
  • Score 4/5: permis de construire cleared but land not executed at fundraising date
B7 · Marché & Localisation 2.0/3
  • Score adjusted thanks to live data: Cap d'Agde, established coastal market Hérault, sustained demand tourism residences
  • Exit price ~7,000€/m² vs local market 3,500-4,300€/m² old apartments - notable gap but new/para-hotel premium
  • Stable market according to live data, national transactions +12%
⚠ Alertes détectées · −5 pts déduits
Pas de financement bancaire −5 pts

Absence of bank partner on project >€2m (4.7m€ raised) - no bank credit identified.

Points forts
✓IPPD first rank + pledge on bank account + joint and several guarantee: triple documented guarantee.
✓Solid AJ Group: 26.3m€ turnover, 2.9m€ net result, 4.8m€ cash at end 2025.
✓2 Homunity operations reimbursed without incident by operator.
✓PC obtained and cleared: administrative risk eliminated.
✓High marketing pace: >4 lots/month since January 2025.
Risques identifiés
!Land not yet executed: acquisition under promise to sell at fundraising date.
!Absence of bank financing on 4.7m€: no independent external validation.
!Operator equity contribution very low: 4% of total cost, dependence on sales.
!43 lots remaining to market; exit price ~7,000€/m² well above local old prices.
!High delay rate on Homunity platform (34%): systemic risk in incident management.
⚠ Avertissement sur les risques

Investir en crowdfunding comporte un risque de perte partielle ou totale du capital, ainsi qu'un risque d'illiquidité. Selon le baromètre France FinTech / Forvis Mazars 2025, 25 à 30 % des projets accusent un retard de plus de 6 mois et 4 à 6 % entraînent une perte définitive. Ne placez jamais plus de 5 à 10 % de votre patrimoine en crowdfunding et diversifiez sur au moins 10 projets. CrowdPickr est un service d'information indépendant, non agréé en tant que conseiller en investissement. Les analyses présentées ne constituent pas un conseil en investissement personnalisé.