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Le Cri
LI
Lita Business lending Financé
Ce projet est clôturé. L'analyse ci-dessous reflète les informations disponibles au moment de la souscription et n'a pas été mise à jour.

Le Cri

Fragile
39
score / 100
Duration
72 months
Min. ticket
100 €
Amount raised
400 k€
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À propos

Capital fundraising (shares) for Le Cri, a progressive Christian monthly magazine launched in 2025, positioned on ecological, social and feminist themes. Seed stage, 3,300 subscribers acquired, 35,000 copies sold. The fundraising targets 150K€ to 400K€ to finance marketing and subscriber growth, with an exit horizon of 5 to 7 years.

Plateforme · 19.0/25
A1 · Statut réglementaire 8.0/8✓ max
  • agrément AMF licence AMF fonds propres-2023-27 obtained on 10/11/2023, currently valid
  • Maximum score
A2 · Track Record 3.0/6
  • Default 7.05% → 3pts (threshold 3-7%)
  • Delay >6 months 17.91% → 3pts (threshold 15-30%)
  • Net yield 5.14% vs announced 7-10%: shortfall 1.86pp below lower bound → 3pts
  • A2 = (3×0.5)+(3×0.3)+(3×0.2) = 3.0/6
A3 · Rigueur de sélection 3.0/4bon
  • Published selection rate at ~5% (<20%), precise figure provided (fewer than 200 of 3500 applications)
  • Process description partial, without committee detail or documented borrower KYC
A4 · Santé financière 3.0/4bon
  • Independent platform operating in France, Belgium and Italy, active since ~2014 (>5 years)
  • No platform distress signal identified
  • No known institutional shareholder
A5 · Protection investisseurs 2.0/3
  • agrément AMF licence → 1pt reflection period 4 days + continuity plan (mandatory)
  • Segregated accounts presumed compliant with ECSP regulation → 1pt
  • No secondary market mentioned → 0pt
Projet · 20.0/75 (25.0 brut, red flags −5)
B1 · Instrument & Structure 4.0/10faible
B1.1: 1/5 - Equity/shares, risky instrument without guarantee
B1.2: 2/3 - Direct issuance by the company, French law
B1.3: 1/2 - No known senior debt, de facto ranking not registered
B2 · Opérateur & Track record 9.0/15
B2.1: 4/4 - Directors appointed, verifiable public profiles (ESJ, La Croix)
B2.2: 2/5 - First media start-up; solid journalism and publishing experience
B2.3: 0/3 - First operation, no platform history
B2.4: 3/3 - Recent start-up, no proceeding identified, no indebtedness
B3 · Garanties & Sûretés 0.0/15faible
B3.1: 0/9 - Investment in shares, no real guarantee or joint and several guarantee
B3.2: 0/4 - No guarantor identified
B3.3: 0/2 - No banking partner
B4 · Structure financière 5.0/15faible
B4.1: 2/5 - taux de couverture de la dette not calculable (pre-revenue start-up, 2026 turnover ~370K€, profitability expected 2028)
B4.2: 2/4 - Fundraising only, founders' initial equity not quantified
B4.3: 0/4 - No stress test presented; model depends on variable subsidies
B4.4: 1/2 - Gross margin 58% but negative net result until 2028
B5 · Pré-commercialisation 3.0/10faible
  • SME grid: portfolio <20 clients (3,300 subscribers, monthly concentration/support); 150K€ presale achieved
  • Portfolio data partially documented → 3/10
B6 · Permis & Maturité 3.0/5

Activity launched in 2025 (<2 years), IPG recognition from Ministry of Culture obtained, legal structure sound and operational → 3/5

B7 · Marché & Localisation 1.0/3faible

Magazine press market in structural decline; progressive Christian niche illiquid; exit in 5-7 years highly uncertain → 1/3

⚠ Alertes détectées · −5 pts déduits
Aucune garantie réelle sur ce projet −5 pts

No guarantee of any kind on 400K€ equity investment - neither real nor personal.

Points forts
✓Founders experienced in Christian press, verifiable and complementary profiles.
✓Initial traction real: 3,300 subscribers, 35,000 copies sold, 150K€ presales.
✓IPG recognition from Ministry of Culture, access to press aid at highest level.
✓Differentiating editorial positioning, engaged community (newsletter 5,500 subscribers, 65% open rate).
✓50% income tax deduction (press law 150-0 B ter) attractive for investors.
Risques identifiés
!Capital investment without guarantee, total loss possible on seed-stage start-up.
!Profitability expected in 2028 only, dependence on fluctuating subsidies and donations.
!Magazine press market in structural decline; exit in 5-7 years highly uncertain.
!Model relies on two founders with no documented succession plan.
!No audited financial history available for this structure created in 2025.
Score card
Score card — Le Cri
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